SplitTestMasterGuide » What is Multivariate Split Testing http://www.splittestmasterguide.com Learn How to Split Test Like a Pro! Tue, 09 Aug 2011 12:03:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 What is Multivariate Split Testing? http://www.splittestmasterguide.com/split-test-basics/what-is-multivariate-split-testing.php http://www.splittestmasterguide.com/split-test-basics/what-is-multivariate-split-testing.php#comments Mon, 07 Apr 2008 11:15:06 +0000 Justin Harrison http://www.splittestmasterguide.com/blog/split-test-basics/what-is-multivariate-split-testing.php Multivariate Split Testing, which is also referred to as multivariable split testing, is an advanced method of split testing that enables you to split test more than one page element at a time.

Multivariate Split Testing uses mathematical formulas to rotate, test and measure the performance of multiple variables within a single page, and then concludes which group of variables performs best.

Multivariate split testing is an effective way to rapidly split test the relationship between page elements.

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