SplitTestMasterGuide » Different Types of Split Tests http://www.splittestmasterguide.com Learn How to Split Test Like a Pro! Wed, 05 Aug 2009 03:22:10 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Different Types of Split Tests http://www.splittestmasterguide.com/split-test-basics/different-types-of-split-tests.php http://www.splittestmasterguide.com/split-test-basics/different-types-of-split-tests.php#comments Fri, 18 Apr 2008 11:39:32 +0000 Justin Harrison http://www.splittestmasterguide.com/blog/split-test-basics/different-types-of-split-tests.php There are essentially 3 different types of split tests, and whist all 3 essentially perform the same function (conversion testing) their application is subtly but significantly different.

The 3 types of split tests are:

A debate continues to rage on about which split testing method is superior, and despite common perception that Multivariate Split Testing is superior, experts know that all 3 testing methods have an application.

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