Google Analytics And Split Testing
The internet is becoming crowded with web pages, and its becoming harder for online marketers to compete in this world-wide market. Online marketers, or e-marketers, need to be more analytically competent in order to compete in today’s online market. Google’s site optimizer can make this task easier for website owners.
Website design is essential when it comes to online success. It must look clean and organized with easy navigation. The contents of this web site should include information that will give a reason for visitors to stay or come back. Also, a means of purchasing products or services, such as a shopping cart, should be easily accessible for visitors.
Repeat business is important for long-term online business success. A website owner can easily get repeat business going by making newsletters and email subscriptions available. Web site owners can do this by utilizing feedburner, a free email subscription tool that provides a way to get newsletters out. Feedburner also provides statistics and tracking of website views.
With these changes made, your web site is now ready for the Google online marketing world. Now it’s time to utilize Google’s site optimizer which offers two different types of web site testing, A/B split tests and Multivariate testing. A/B split testing is appropriate for low traffic web sites, and web page testing.
Multivariate testing is more appropriate when particular pages on a website yield high traffic, as it can be used to test different locations within a web page. Multivariate testing is also able to test multiple locations on a web page at the same time. If you plan on using multivariate testing, you’ll first have to tag and identify links you want tested and set goals for these links.
Now its time to install the Google website optimizer. To start this process, click the Google website optimizer tab and follow the installation wizard. During the installation wizard you will be given options to implement variations and symbols. These implementations will be based on your particular marketing analysis needs. Before you actually implement the website optimizer, you can preview what these changes will look like before you start. After previewing, it’s time to start screening. Make it a habit to analyze the screening results for effectiveness. You can also duplicate the experiment in the event that you want to run it again.
Google’s multivariate test will allow you to observe the effectiveness of your website conversions, and is a good way of tracking web site performance. This will get customer loyalty going and will help with Return on Investment (profit divided by cost).
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