What is Multivariate Split Testing?
Multivariate Split Testing, which is also referred to as multivariable split testing, is an advanced method of split testing that enables you to split test more than one page element at a time.
Multivariate Split Testing uses mathematical formulas to rotate, test and measure the performance of multiple variables within a single page, and then concludes which group of variables performs best.
Multivariate split testing is an effective way to rapidly split test the relationship between page elements.
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