What is AB Split Testing
A/B Split Testing is one of the simplest forms of split testing, and this technique enables you to compare two page variations against each other.
In an A/B split test environment visitors are divided between two variations of a page, with real time calculation of the performance results provided to give instant feedback on which page version is performing best.
A/B Split Testing is also called “one factor at a time”, on account of the fact that A/B split testing works best when you make single element changes between split testing versions.
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