SplitTestMasterGuide » Why Split Test

Why is it Important to Split Test

Justin Harrison — Wed, 17 Jun 2009 03:33:59 +0000

Split testing is a special kind of testing, designed for the people who do business online, and most of the other folks wonder what this test is all about. As far as the others are concerned, it is waste of time if any one does not take up the split test when they do their business online. One should know what is split test and how it is going to help your business. Some causes of the same, include the information that you are getting to your products, ads and to your landing pages and the feedback that you are getting for the same.

If you consider an example of selling an oven in a store, you can use your own words to sell your item and suppose that too is not working to sell your oven, then you can do things differently. Firstly, you can change the way you sell your item or you can improve your existing skills in selling or learn from someone. The faults in the process can be known and you can do alterations until it is perfect.

When you do the sale of same oven over the internet, the procedure will not be same as you do manually, because over the internet, it is not possible to ask the people, what they think about the product.

Instead of rewriting everything frequently about the product and revising, it is better to create a procedure that detects the faults that are persisting in the product. The main purpose of this test is to find out the problems in the product. It finds out the properties of your product such as in landing page, ads etc and also its non working characteristics.

For this split test, one should create two splits separately, with minor changes. Both of them need to be tested and you should select the best from those two. Consider for example that you have AdWords of two types, running and ads up, both look similar except one has the URL in capital letters of the site and the other does not. By this we can find out that capital letters can perform 0.4% more efficient than the other. In such cases, the campaigner should ensure that all of them are in capital letters.

The split testing verifies and ensures what works best in a product and what does not. For getting the final copy, which is working perfect, one should spend more time in checking the ads by comparing with the other ads.

The success of any online business depends on the split test that you carry. Internet provides very little data or nothing about how things function next to the split test results and how it carries testing. The best way to get effective results is to carry on split test. If the split test carries exactly for what it is really made for, then your web pages will surely be more powerful than others.

Why is it Important to Split Test?

Justin Harrison — Mon, 30 Mar 2009 08:43:07 +0000

If you’ve done any kind of online marketing, you’re probably wondering what this split testing is that everyone is always talking about. Everyone swears by it and tells you that if you do not split test, you’re just wasting your time, but what exactly is split testing and why is it so incredibly important to the success of your business? There are a few reasons for this, starting with how much information there is on the Internet and how many different reactions you are going to get to your ads, landing pages, and products.

Say for example you are trying to sell an oven at a department store. You have a sales pitch that you use to try and sell your oven and it turns out that it doesn’t work that well. You can do a few different things here. You can change your sales pitch or better yet, you can ask someone what they didn’t like about it and adjust it carefully until it is more effective.

When trying to make that same sales pitch on the Internet, you do not have the luxury of asking anyone what they thought of your pitch. It either works or it doesn’t and you’re left to figure out exactly what went wrong.

So, instead of just completely rewriting your pitch every three weeks when your data tells you it is not working, you need to create a system that allows you to find out what the problem is. This is what split testing does. It allows you to delve deeper into the specifics of your ad, landing page, or pitch and find out what is and is not working.

To do this, you’ll create a split set of copy – each set will be only slightly different from the other. You then test both sets and see which one performs better. For example, you might have two AdWords ads up and running. They’re exactly the same except that one of them has the URL of your site in capital letters and one does not. You find out that the capital letters convert 0.4% better than without, so you make sure all future ads have capital letters.

This is what split testing does – it allows you to check and see what does and does not work on a very small scale. So, it is important that you spend as much time as you can checking and rechecking each of your various ads against each other to get the perfect final copy.

Split testing is a vital part of any online business’s success. The Internet provides little or no feedback on how things work other than your results and split testing is one of the most effective and tested methods of getting results. If you can make it work for you the way it is meant to work, you’ll quickly find that you have infinitely more power over how your pages convert as you continue forward with your campaign.