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How to Go About Split Testing Landing Pages

Since starting your online marketing career, you’ve probably heard a huge amount about how you’re supposed to be split testing everything you do. There is good cause for it and you’ll thank yourself in the end for being thorough enough to know if your sales tactics are actually working. However, one of the most complicated tasks when it comes to split testing is taking apart and analyzing your landing page piece by piece. It also happens to be the single most important thing you can do though. If your landing page is as effective as possible, you can boost conversions much more than with any other single tool at your disposal.
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16.Mar.09 Split Test Basics Comments (0)

Different Types of Split Tests

There are essentially 3 different types of split tests, and whist all 3 essentially perform the same function (conversion testing) their application is subtly but significantly different.

The 3 types of split tests are:

A debate continues to rage on about which split testing method is superior, and despite common perception that Multivariate Split Testing is superior, experts know that all 3 testing methods have an application.

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18.Apr.08 Split Test Basics Comments (0)

What is Taguchi Split Testing?

Taguchi Split Testing is basically Multivariate Split Testing however the name “Taguchi” originates from a Japanese scientist and engineer named Genichi Taguchi.
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09.Apr.08 Split Test Basics Comments (0)

What is Multivariate Split Testing?

Multivariate Split Testing, which is also referred to as multivariable split testing, is an advanced method of split testing that enables you to split test more than one page element at a time.
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07.Apr.08 Split Test Basics Comments (0)

What is Multilevel Split Testing?

Multilevel Split Testing or A/B/C+ split testing is almost exactly the same thing as traditional A/B split testing, except that there are multiple (more than 2) pages being tested at the same time.
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03.Apr.08 Split Test Basics Comments (0)

What is AB Split Testing

A/B Split Testing is one of the simplest forms of split testing, and this technique enables you to compare two page variations against each other.
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31.Mar.08 Split Test Basics Comment (1)

Useful Terminology:

Split Testing like any other industry sector, has its own terminology, below are some of the most common terms that you will need to know:
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27.Mar.08 Split Test Basics Comments (0)

How to split test

The basic method of split testing is to create two page variations and then rotate these pages equally between your visitors in order to determine which page generates the best result.
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27.Mar.08 Split Test Basics Comments (0)