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	<title>SplitTestMasterGuide &#187; Launch</title>
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	<link>http://www.splittestmasterguide.com</link>
	<description>Learn How to Split Test Like a Pro!</description>
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		<title>SplitTestMasterGuide.com – site closed!</title>
		<link>http://www.splittestmasterguide.com/launch/splittestmasterguidecom-site-closed.php</link>
		<comments>http://www.splittestmasterguide.com/launch/splittestmasterguidecom-site-closed.php#comments</comments>
		<pubDate>Thu, 02 Oct 2008 14:36:50 +0000</pubDate>
		<dc:creator>Justin Harrison</dc:creator>
				<category><![CDATA[Launch]]></category>

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		<description><![CDATA[OK so if you have been to the home page of the SplitTestMasterGuide you will notice that the site is closed and we are no longer accepting any new downloads of the Split Test Master Guide. Now I have had a ton of questions about the Split Test Master Guide, and my launch strategy, and [...]]]></description>
			<content:encoded><![CDATA[<p>OK so if you have been to the home page of the SplitTestMasterGuide you will notice that the site is closed and we are no longer accepting any new downloads of the Split Test Master Guide.<br />
<span id="more-29"></span></p>
<p>Now I have had a ton of questions about the Split Test Master Guide, and my launch strategy, and I gotta tell you some of the questions or should I say statements have been downright rude and offensive. </p>
<p>Granted 98% of people have been overjoyed and excited about the way I did things, however there are always those few…</p>
<p>First off, PLEASE DON’T EMAIL ME ASKING TO REOPEN the SplitTestMasterGuide.com JUST FOR YOU BECAUSE OF XYZ</p>
<p><strong>CLOSED – MEANS – CLOSED!</strong></p>
<p>Also to the few people out there that where “quote” “unquote” unimpressed by the fact that I was “pitching” in my emails – do me a favour and remove yourself from my newsletter, because…</p>
<p>Firstly, it was hardly a pitch (believe me I know what a pitch is), and secondly since I really was not selling anything, there was no pitch (either you wanted it or you did not). </p>
<p>And before you say yeah dude what about the $2 bucks… my answer remains… that’s hardly a sale, and there was a VERY GOOD REASON for charging a small cover fee over the download… which I will reveal shortly. </p>
<p>So here is a quick run down of the most common questions I have been receiving and my answer to these questons:</p>
<p><strong>1. Have you really closed the site, or is this some kind of sleazy marketing trick or what?</strong></p>
<p>Yes, the site is closed, and NO, this is not a trick!</p>
<p>I am serious about protecting the exclusivity and intellectual value of the information in the Split Test Master Guide and that means that I decided to limit how many people will get access to this information. </p>
<p><strong>2. Why was there a $2.00 fee what’s the deal with that, and why did you not simply give it away for free?</strong></p>
<p>I did initially plan on giving the SplitTestMasterGuide away for free, however my colleagues where mad as hell at the idea because of the amount of value and time I have put into the guide.</p>
<p>The actual consensus amongst them was that the guide should sell for nothing less than $197.00, however I sold them on the idea that if I charged a small fee (i.e $2.00) that would automatically get rid of the “freeloaders” – and at the same protect the integrity of the information.</p>
<p>It’s been my experience that when people pay for something, that they are far more likely to actually use it than had they got it for free. </p>
<p>Plus because I am such a sneaky and deviously clever marketer I am actually training my subscribers subliminally with each $2.00 purchase to empty there wallets at my feet next time… </p>
<p>OK come on now – the last part was a JOKE!</p>
<p><strong>3. Will you ever open up the site again?</strong></p>
<p>I am sure we will, because the plan was always to let 2000 people in, so we still have another 1000 spots available to hand out as and when the timing is right. </p>
<p>However right now I want to make sure that the people who took action get my full attention, and I really don’t see us opening the site anytime soon – sorry. </p>
<p><strong>4. What about the Joint Venture Program, how can we promote something that is closed?</strong></p>
<p>Good question… I don’t know the answer to that!</p>
<p>Ok I am kidding around once again… The JV program stands because we will be introducing a whole bunch of other neat products around the site that webmasters will be able to promote. </p>
<p>That’s that for now…</p>
<p>OH and one more thing… I am going underground for a few weeks which will include a little holiday abroad, and then some serious work on my new projects (outside of the IM niche) that require my attention.</p>
<p>So it might be a while before you hear from me again</p>
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		<title>SplitTestMasterGuide Soft Launch Plan</title>
		<link>http://www.splittestmasterguide.com/launch/splittestmasterguide-soft-launch-plan.php</link>
		<comments>http://www.splittestmasterguide.com/launch/splittestmasterguide-soft-launch-plan.php#comments</comments>
		<pubDate>Mon, 29 Sep 2008 13:07:35 +0000</pubDate>
		<dc:creator>Justin Harrison</dc:creator>
				<category><![CDATA[Launch]]></category>

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		<description><![CDATA[After 600 man hours of writing and development, we are just days way from the SOFT Launch of the Split Test Master Guide and I am so excited I can hardly contain myself. We originally anticipated doing a full blown launch of the Split Test Master Guide a few months back, however I just felt [...]]]></description>
			<content:encoded><![CDATA[<p>After 600 man hours of writing and development, we are just days way from the SOFT Launch of the Split Test Master Guide and I am so excited I can hardly contain myself.<br />
<span id="more-28"></span></p>
<p>We originally anticipated doing a full blown launch of the Split Test Master Guide a few months back, however I just felt there was A HUGE amount of noise in the market place.</p>
<p>With Jeff Johnsons crew (you know who) totally dominating the product launch scene, I really did not want to taint the image of the Split Test Master Guide by bundling it into the same old product launch routine.</p>
<p>Instead we have chosen to do a soft launch and only accept 1000 downloads of the Split Test Master Guide, then we’ll close the doors and possibly do another launch later down the line.</p>
<p>The emphasis for me with this product is to get away from the hype, and really attract people who are serious about improving their online businesses. </p>
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