OK so if you have been to the home page of the SplitTestMasterGuide you will notice that the site is closed and we are no longer accepting any new downloads of the Split Test Master Guide.
(more…)
02.Oct.08 
Launch 
Comment (1)
After 600 man hours of writing and development, we are just days way from the SOFT Launch of the Split Test Master Guide and I am so excited I can hardly contain myself.
(more…)
29.Sep.08 Launch Comments (0)
Split Testing is one of those functions in your business that I highly recommend your DON’T outsource.
(more…)
Tags: Never Outsource Your Split Testing
24.Apr.08 Split Testing Tips Comments (0)
Landing page split testing is on of the most effective split tests you can do, and overall often has the greatest impact on your bottom line profit.
(more…)
Tags: Landing Page Split Testing
22.Apr.08 Split Testing Tips Comments (0)
There are essentially 3 different types of split tests, and whist all 3 essentially perform the same function (conversion testing) their application is subtly but significantly different.
The 3 types of split tests are:
A debate continues to rage on about which split testing method is superior, and despite common perception that Multivariate Split Testing is superior, experts know that all 3 testing methods have an application.
Tags: Different Types of Split Tests
18.Apr.08 Split Test Basics Comments (0)
As I have said several time below, on the surface split testing is one of those subjects that seems overly simplistic, so naturally there are many people out there that after a few experiments consider themselves experts and are more than willing to share their advice.
(more…)
Tags: Avoiding Bad Advice
16.Apr.08 Split Testing Tips Comments (0)
Conversion mapping is one of the most critical aspects of split testing, like the saying goes: failing to plan, is planning to fail, and nowhere is this truer than in the case of split testing.
(more…)
Tags: Conversion Map, Conversion Mapping
14.Apr.08 Split Testing Tips Comments (0)
Taguchi Split Testing is basically Multivariate Split Testing however the name “Taguchi” originates from a Japanese scientist and engineer named Genichi Taguchi.
(more…)
Tags: What is Taguchi Split Testing
09.Apr.08 Split Test Basics Comments (0)
Multivariate Split Testing, which is also referred to as multivariable split testing, is an advanced method of split testing that enables you to split test more than one page element at a time.
(more…)
Tags: What is Multivariate Split Testing
07.Apr.08 Split Test Basics Comments (0)
Multilevel Split Testing or A/B/C+ split testing is almost exactly the same thing as traditional A/B split testing, except that there are multiple (more than 2) pages being tested at the same time.
(more…)
Tags: What is Multilevel Split Testing
03.Apr.08 Split Test Basics Comments (0)
| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Oct | ||||||
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 | |
